I may have typed
about this before, because it's been bugging me for a while and I do tend to
unleash my angry thoughts upon this blogsphere as and when they happen, rather
than hanging on to them and keeping them to myself.
But just in case I haven't mentioned it (and even if I have, it's worth
reiteration) I am pissed off with what has happened to chai tea latte in
Britain over the past year or so. It appeared from nowhere and suddenly became
the 'hot drink du jour'. All the trendies were latching onto it and buying it
so they could say they drank it, and everyone was talking about it, and
normally I avoid 'popular' fads in the vigorous way that a slug will avoid salt,
but damn if I didn't fall in love with this drink and start enjoying it daily.
And the great thing was that every coffee chain and independent tea shop
latched onto it and started selling it in all their outlets, so I never had to
go too far to grab one.
And then somebody, somewhere decided to make a 'do-it-yourself-at-home' version
that is basically a jar full of sugar mixed with some spice extract and some
other chemicals that make it foam, so it looks and tastes vaguely of a chai
latte while actually being like ingesting whale snot. And everybody started
buying that and making their own instead of getting the more expensive ones
from the proper providers so a lot of those cafes and kiosks just stopped
supplying it. And then the ones that were still selling it started
buying that same cheap powder themselves and using that to make the drink
instead of going through the effort of making it properly, while still charging
you the same amount as before for a completely different drink that just has
the same name. And because we live in Britain and speaking up for yourself and
for injustice is akin to shooting a baby in the face with a taser, everyone
just puts up with it and goes along with it uncomplainingly like the good
little consumers that we are. So now my chances of getting a decent, proper
chai latte are next to nil, and if I ask for one I'm likely to end up paying
over four quid for something that I could have made 30 times at home by
purchasing the two pounds tub of powder myself from Lidl.
Make the drink properly or get out of the chai latte market, you bastards!
Happy Easter, by the way.
RC 30-3-24
Saturday, 30 March 2024
Penultimate Posting (aka powder/profits)
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment